The first area in which professional photographers have an edge is technical knowledge and skills.
Let’s be real here. Mastering photography is hard. There are so many factors that go into making a technically great image – exposure, white balance, lighting, posing, focus…there’s a lot going on every time your photographer clicks the shutter.
According to Professional Photographer’s of America (PPA), the world’s largest non-profit photography association organized for professional photographers, by professional photographers, professional photographers do so much more than just take pictures. “They are students of art, lighting, posing, fashion and even interior design. They combine these elements to create images that fit your unique style and become works of art you will treasure for generations.”
Did you know?
Proper posing and lighting can make you appear both younger and thinner!
There are tried and true posing and lighting techniques that professionals use to sculpt your face and body which minimize trouble spots and put the focus on your best features. Good posing and lighting can make you look pounds thinner and years younger.
Professionals know how to properly correct your images for proper exposure, color balance, brightness, contrast, and color density so your images always look their best.
Professional photographers have spent hundreds, even thousands, of hours behind a camera and know the operation of their camera inside and out which allows them to focus all of their energy on making you look your best rather than focusing on fussing with their gear.
On top of the time spent behind their camera professionals are always learning and pursuing continuing education. They spend countless hours attending webinars and workshops and networking with other photographers to make sure that they are on the cutting edge of technology and can offer you the best possible products and service.